EDITORIAL-LED BY DESIGN
Our work is grounded in investigation, not aesthetics alone.
Through storytelling, research, and education, we confront the realities of the global hair trade - not to sensationalise, but to inform, reform, and rebuild.
Our work is grounded in investigation, not aesthetics alone.
Through storytelling, research, and education, we confront the realities of the global hair trade - not to sensationalise, but to inform, reform, and rebuild.
The Identity House isn’t just a hair business. We’re a living, breathing editorial house built around ethics, artistry and community. Everything we do is about storytelling - from the source of the hair to the hands that shape it, to the people who wear it and why.
We met through a DM and a conversation about hair that actually meant something. A year later, we found ourselves in the middle of a real life trafficking report - Right here in London. We saw how deep the problems go. And how possible it is to build something better.
What started as a chat about sourcing a few wigs has turned into THE IDENTITY HOUSE - a creative and operational powerhouse for everything we felt was missing in the hair world.
We’re not here to blend in. We’re here to build something bold, ethical and original - from the inside out.
To make hair that has meaning work.
To turn sourcing into a story - not a secret.
To reimagine what ethical hair can look like and stand for.
TRANSPARENCY no smoke, no mirrors. Just the truth.
SLOW BEAUTY because care takes time.
CREATIVE RESPONSIBILITY style with substance
REAL IMPACT for the communities we work with and within