The Identity House provides backend systems for the hair industry.
Our work is primarily B2B - supporting salons, stylists, and professionals who need ethical sourcing, technical expertise, and reliable production without compromise.
We don’t operate as a traditional supplier.
We build systems that professionals can trust.
Our Services
Each service is designed to integrate seamlessly into existing workflows while maintaining traceability, discretion, and integrity.
IH Blank Canvas
White-Label Wig Systems
White-label wig systems designed and overseen by The Identity House, branded and delivered by salons or stylists as their own.
Built for professionals who want control over quality, ethics, and client experience without managing production internally.
Repairs & Alterations
Lifecycle Extension for Wigs & Systems
Professional repairs, density infills, lace reinforcements, and system adjustments.
This service prioritises longevity over replacement - extending the life of existing pieces while reducing waste and unnecessary reorders.
All work is handled in-house by the Identity House team.
Ethical Hair Sourcing
Traceable Human Hair for Verified Trade
Human hair sourced directly through our Conscious Cut™ system and made available to verified professionals.
Hair is traceable, consented, and ethically collected - including natural, pre-treated, and professionally coloured hair that would otherwise be discarded.
Available exclusively to verified trade and Pro Club members.
Commissions (By Application)
Selected private commissions for editorial, performance, or high-profile work.
This pathway is reserved for projects requiring discretion, technical depth, and system integrity.
Applications are reviewed on a case-by-case basis.
Content Studio
The Identity House Content Studio
Our Kent-based content studio is a controlled, professional environment designed for hair-led work.
Used for fittings, documentation, editorial content, and brand production, the studio supports professionals who require privacy, consistency, and technical setup without hiring full commercial spaces.
Available by booking only.