EVERY STRAND COUNTS.

EVERY STORY MATTERS.

An editorial-led hair design and sourcing house building ethical systems for human hair through traceability, consent, and circular innovation.

Trusted by industry insiders

We work with:

• Session stylists and salons seeking reliable, professional hair systems
• Artists, wigmakers and creatives sourcing ethical materials without compromise
• Donors who want to know exactly where their hair goes
• Brands and institutions building narratives through hair-led direction

The Identity House sits at the intersection of donors, salons, and industry -
building systems that honour where hair comes from, how it’s collected, and where it goes next.

Superdrug

Met Gala

Louis Vuitton

MAC

Wella

Olaplex

ASOS

Green Salon Collective

UNICEF

Novo Cabelo

Saint & Sofia

Superdrug Met Gala Louis Vuitton MAC Wella Olaplex ASOS Green Salon Collective UNICEF Novo Cabelo Saint & Sofia

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