LEARNING FROM THE WASTE
The beauty industry doesn’t need more competition - it needs connection.
COMMUNITY, NOT COMPETITION.
The beauty industry doesn’t need more competition - it needs connection.
BUILDING THE BRIDGE
Behind every sustainable idea is a structure here’s how ours came to life.
FINDING COMMON GROUND
Learn how The Identity House and Green Salon Collective found alignment through shared ethics forming the foundation for the Conscious Cut™ and sustainable salon reform.
IN THE VERY BEGINNING
Discover how The Identity House and Green Salon Collective joined forces to bring traceability, social responsibility, and sustainability to the salon industry - starting the Conscious Cut™ movement.