IH PRO Shop

Essentials for artists, creators and disruptors.

Welcome to the public storefront of THE IDENTITY HOUSE.

Here, you’ll find tools, assets and resources created to support hair professionals, brand builders and bold visionaries. Whether you’re crafting your next collection or styling a private client.

Some items are always available to all. Others, are exclusive to our IH PRO Club, Trade partners, or GSC Salons.

If you’re here to build something beautiful, you’re in the right place.

Discounts apply automatically based on your membership tier

Virgin Human Hair

Virgin Human Hair