FINDING COMMON GROUND

Partnership isn’t found, it’s built on shared values.

When we first met the GSC Co-founders, we realised something powerful: our missions weren’t parallel, they were intertwined.

GSC were already redefining waste. We were redefining worth.
Together, with GSC responsibly handling waste, we found the missing link - traceability.

By aligning sustainability with accountability, we laid the groundwork for The Conscious Cut™. Where every salon can take part in positive change through simple, ethical action.

This isn’t a competition. It’s co-creation and collaboration To make change.

Be part of the ethical shift. Discover how your salon can join the Conscious Cut™ network via The GSC X IH initiative.