BUILDING THE BRIDGE

Behind every sustainable idea is a structure, here’s how ours came to life.

To make traceability possible, we had to start from the ground up.
Together, The Identity House and GSC built a bridge between waste and worth - designing a model that allows salons to ethically collect, track, and repurpose hair through verified channels.

The Conscious Cut™ became the visible mark of this invisible work. Every cut contributes to something bigger - a network of salons dedicated to honesty, sustainability, and humanity.

Your salon can be part of the change. Register for Conscious Cut™ certification.